ʻO ka mākeke honua no nā mea ʻala kūlohelohe i ka makahiki 2022 he $17.1 biliona. E paipai nui nā mea ʻala kūlohelohe i ka hoʻololi ʻana o nā mea ʻala, nā kopa a me nā mea hoʻonani.
Nā mea hoʻohui ʻala kūlohelohe Mākaʻikaʻi o ka mākeke:ʻO ka ʻono kūlohelohe ka hoʻohana ʻana i nā mea maka kūlohelohe a me nā mea olaola mai ke kaiapuni i hana ʻia me nā ʻono. Hiki i ke kino ke omo i nā mole ʻala i loko o kēia mau ʻono kūlohelohe ma o ke ʻala a i ʻole ma o ka ʻili. Ma muli o ka ʻike nui ʻana i ka hoʻohana ʻana i nā ʻono kūlohelohe a me nā ʻono synthetic a me ka haʻahaʻa o ka ʻawaʻawa o kēia mau hui synthetic, ua makemake nui ʻia kēia mau ʻono kūlohelohe i waena o nā mea kūʻai. ʻO nā aila koʻikoʻi a me nā mea i unuhi ʻia ke kumu nui o ka ʻala kūlohelohe no nā substrates a me nā mea ʻala. He kakaikahi nā ʻono kūlohelohe he nui a no laila ʻoi aku ka waiwai ma mua o nā ʻono synthetic.
Nā Dinamika o ka Mākeke:Loaʻa nā mea ʻala kūlohelohe mai nā kumuwaiwai kūlohelohe e like me nā huaʻai, nā pua, nā mea kanu a me nā mea ʻala, a hoʻohana nui ʻia i nā huahana e like me nā aila lauoho, nā aila koʻikoʻi, nā mea ʻala, nā deodorants, nā kopa a me nā detergents. I ka pane ʻana o ka poʻe i nā kemika synthetic e like me ka butylated hydroxyanisole, ʻO nā hopena maikaʻi ʻole o BHA, acetaldehyde, benzophenone, butylated benzyl salicylate a me BHT, a me nā mea ʻē aʻe, e lilo ana i mea maopopo loa, a ke piʻi nei ke koi no nā ʻono kūlohelohe. Ke hoʻokele nei kēia mau mea i ke koi no ia mau huahana. Pili pū nā ʻono kūlohelohe me nā ʻano lāʻau lapaʻau like ʻole. ʻO nā pua e like me ka jasmine, rose, lavender, moonflower, chamomile, rosemary a me ka lilia, i hoʻohana pinepine ʻia i nā aila koʻikoʻi, pili pū me nā ʻano lāʻau lapaʻau like ʻole e like me ka anti-inflammatory, anti-corrosion, nā kūlana ʻili a me ka insomnia. Ke hoʻokele nei kēia mau mea i ke koi no nā mea ʻono kūlohelohe. ʻO ka hoʻohana ʻana i kahi mea ʻala kūlohelohe e like me ka mea ʻala hiki ke hoʻopau i ka pilikia o ka maʻi hanu no ka mea ʻaʻohe mea ʻawaʻawa. ʻO nā ʻala kūlohelohe i hoʻohana ʻia i nā detergents e kōkua pū i ka hōʻemi ʻana i ka huhū o ka ʻili. ʻO kēia nā kumu nui no ka hoʻonui ʻana i ke koi no nā ʻono kūlohelohe ma mua o nā mea synthetic. Ke piʻi nei ke koi no nā ʻala kūlohelohe, ʻoiai ʻoi aku ka maikaʻi o nā ʻala kūlohelohe ma mua o nā ʻala synthetic ma ke ʻano o nā pono olakino a me ke ʻala lōʻihi. Aia kekahi koi ikaika a me ka ʻae olakino i loko o ka laina ʻala kiʻekiʻe o nā ʻala kūlohelohe kakaʻikahi i loaʻa mai nā mea kūlohelohe e like me ka loam a me ka musk. ʻO kēia mau pono ke hoʻokele nei i ka noi a me ka ulu ʻana o ka mākeke.
ʻO ka ulu ʻana o ke koi no nā mea ʻala kūlohelohe, aloha i ke kaiapuni, a me ke piʻi ʻana o ke kūlana ola kekahi o nā kumu nui, a ʻo ka hoʻomaikaʻi ʻana i ke ʻano ma o ka hoʻohana ʻana i nā huahana nani e manaʻo ʻia e hoʻokele i ka ulu ʻana o ka mākeke. Pono nā lama ʻala kiʻekiʻe e hoʻohana ana i nā mea ʻala kūlohelohe e hōʻoia ʻia kā lākou huahana e nā kino pili e hōʻoia i ka ʻoiaʻiʻo o nā mea kūlohelohe i hoʻohana ʻia. ʻAe kēia i nā mea kūʻai aku e hilinaʻi i nā lama premium a hoʻonui i ka ʻae ʻana i nā ʻono kūlohelohe. Ua hoʻokele kēia mau mea i ka piʻi ʻana o ke koi no ka huahana. ʻO ka hana hou ʻana o ka huahana, ka hoʻonui ʻana i ka hoʻolaha huahana ma nā kahua pāpili like ʻole a me ka hoʻonui ʻana i ke koi no nā mea hoʻomaʻemaʻe ea e like me nā sprays, nā mea hoʻomaʻemaʻe lumi a me nā mea hoʻomaʻemaʻe ea kaʻa. Ke paipai nei nā aupuni i nā hana e hoʻomohala i nā huahana palekana i ke kaiapuni, a ʻo kēia mau mea ke hoʻokele nei i ka ulu ʻana o ka mākeke mea ʻala kūlohelohe. ʻOi aku ka maʻalahi a me ke kumu kūʻai o nā mea ʻala synthetic hoʻopunipuni a me nā mea ʻala synthetic e hana, ʻoiai ʻaʻole nā mea ʻala kūlohelohe. ʻO ka piʻi ʻana o nā kumukūʻai hana a me nā kemika i loko o nā mea ʻala hiki ke hana i nā hopena ʻaoʻao e like me nā pilikia ʻili a me nā hopena allergies. Hoʻopaʻa kēia mau mea i ka ulu ʻana o ka mākeke.
Ka loiloi ʻāpana mākeke o nā mea ʻala kūloheloheMa ke ʻano o nā huahana, ʻo ka māhele mākeke o nā huahana mea maka pua i ka makahiki 2022 he 35.7%. ʻO ka ulu ʻana o ka kaulana o nā mea hoʻohui i hoʻokumu ʻia i ka pua i nā huahana e like me nā mea ʻala, nā deodorants, nā kopa, a me nā mea ʻē aʻe a ʻo kēia mau huahana ka mea kaulana loa i waena o nā wahine ke hoʻoulu nei i ka ulu ʻana o kēia ʻāpana. Manaʻo ʻia e ulu ka ʻāpana huahana mea maka ʻala lāʻau ma kahi CAGR o 5% i ka wā wānana. ʻO kēia mau mea nui e komo pū me ke kinamona, ke kedera a me ka lāʻau sandalwood, i hoʻohana ʻia i nā ʻala like ʻole. Hoʻokele ʻia e nā mea e like me nā ipukukui lāʻau sandalwood, nā kopa, a me ka ulu ʻana o ka hoihoi i nā ʻala paʻakikī, manaʻo ʻia e hoʻomau ka ulu ʻana o kēia ʻāpana a hiki i ka hopena o ka wā wānana.
Ma muli o ka loiloi noi, ua helu ka ʻāpana mālama home no 56.7% o ka māhele mākeke ma 2022. Ke ulu nei ke koi no nā huahana e like me nā kopa, nā ʻaila lauoho, nā kirīmi ʻili, nā mea hoʻomaʻemaʻe ea, nā kukui ʻala, nā mea holoi a me nā mea ʻala kaʻa. ʻO kēia mau mea e hoʻokele i ka ulu ʻana o ke koi ma kēia ʻāpana i ka wā wānana. Manaʻo ʻia e ulu ka ʻāpana Cosmetics & Personal Care ma kahi CAGR o 6.15% i ka wā wānana. ʻO nā noi he nui ma nā kula, nā wahi keʻena, a me nā wahi kalepa he nui a me nā ʻāpana ʻoihana, a me ka ulu ʻana o ke koi no nā huahana hoʻomaʻemaʻe koʻikoʻi i ka ʻāpana mālama ola, e hoʻokele i ka ulu ʻana o ke koi. Ma muli o nā mea e like me ka hoʻonui ʻana i ka hoʻohana ʻana i ka mālama pilikino a me nā mea hoʻonani i nā ʻoihana e kū mai ana, a me ka hoʻonui ʻana i ka ʻike i ka mālama ponoʻī, manaʻo ʻia e ulu kēia ʻāpana i ka wā wānana.
ʻIke kūloko:I ka makahiki 2022, ua helu ka ʻāina ʻEulopa i 43% o ka māhele mākeke. Ma muli o ke koi ikaika a me nā makemake maopopo o nā mea kūʻai aku ma ka ʻāina, ke aniau nui ma ka ʻāina, ka ulu ʻana o nā mea kūlohelohe kiʻekiʻe a me nā holomua ʻenehana i hiki ai i nā mea hana ke hana i nā mea ʻono kūlohelohe kiʻekiʻe a hilinaʻi hoʻi ma ka honua holoʻokoʻa me kahi koi mākeke olakino. ʻO ka ʻāina ka home o kekahi o nā ʻoihana hoʻonaninani nui loa o ka honua. ʻO nā mea e like me ka hoʻonui ʻana i ka ʻike nani i waena o ka heluna kanaka, ka piʻi ʻana o nā kahe mākaʻikaʻi, a me ka piʻi ʻana o ka loaʻa kālā hoʻolilo e hoʻokele nei i ka ulu ʻana o ka mākeke. Manaʻo ʻia e ulu ka mākeke ma ʻAmelika ʻĀkau ma kahi CAGR o 7% i ka wā wānana. ʻO ka hoʻonui ʻana o ka hoʻohana ʻana i nā mea ʻono kūlohelohe i nā huahana e like me nā kopa, nā detergents, nā mea hoʻonaninani, a me nā huahana mālama pilikino ke kumu nui e hoʻokele nei i ka ulu ʻana o ka mākeke. ʻO ka piʻi ʻana o nā hihia allergy ʻili ma ka ʻāina e hoʻokele nei i ke koi no nā mea ʻala kūlohelohe i nā mea hoʻonaninani a me nā huahana mālama pilikino. ʻO ka ulu ʻana o nā maʻi ʻili ma ka ʻāina e manaʻo ʻia e hoʻonui i ka hoʻohana ʻana i nā mea ʻala kūlohelohe i nā mea hoʻonaninani a me nā huahana mālama pilikino. Manaʻo ʻia e ulu ʻo Asia Pacific ma kahi CAGR o 5% ma luna o ka wā wānana. ʻO nā mea e like me ka ulu ʻana o ka loaʻa kālā a me ka hoʻonui ʻana i ka ʻike o nā hōʻailona ʻala premium i waena o nā mea kūʻai aku ma ka ʻāina e manaʻo ʻia e hoʻokele i ka ulu ʻana o ka mākeke ma ka ʻāina.
ʻO ka pahuhopu o ka hōʻike e hāʻawi i kahi loiloi piha o ka mākeke mea ʻono kūlohelohe i nā mea kuleana i loko o ka ʻoihana. Hoʻopili ka hōʻike i ka ʻikepili paʻakikī ma ka ʻōlelo maʻalahi a hāʻawi i ke kūlana o ka ʻoihana i hala a me kēia manawa a me ka nui o ka mākeke i wānana ʻia a me nā ʻano. Uhi ka hōʻike i nā ʻano āpau o ka ʻoihana me kahi noiʻi hoʻolaʻa o nā mea pāʻani koʻikoʻi e pili ana i nā alakaʻi mākeke, nā mea hahai a me nā mea komo hou. Hōʻike ka hōʻike iā Porter, ka loiloi PESTEL a me ka hopena hiki o nā mea microeconomic ma ka mākeke. Hoʻopili ka hōʻike i nā mea o waho a me loko e loaʻa ai ka hopena maikaʻi a maikaʻi ʻole paha i nā ʻoihana, kahi e hāʻawi ai i nā mea hoʻoholo i kahi hiʻohiʻona maopopo no ka wā e hiki mai ana no ka ʻoihana. Kōkua pū ka hōʻike i ka hoʻomaopopo ʻana i ka dinamika a me ke ʻano o ka mākeke mea ʻono kūlohelohe ma o ka nānā ʻana i nā ʻāpana mākeke, a wānana i ka nui o ka mākeke mea ʻono kūlohelohe. Hōʻike maopopo ka hōʻike i ka loiloi hoʻokūkū o nā mea pāʻani koʻikoʻi ma o ka huahana, ke kumukūʻai, ke kūlana kālā, ka hui huahana, nā hoʻolālā ulu a me ke alo ʻāina ma ka mākeke mea ʻono kūlohelohe, e lilo ia i alakaʻi no nā mea hoʻopukapuka kālā.
Ka laulā o ka mākeke o nā mea maka ʻono kūlohelohe:
Mākeke Mea Maka ʻOno Kūlohelohe, ma ka ʻāpana:
ʻAmelika ʻĀkau (ʻAmelika Hui Pū ʻIa, Kanada a me Mekiko)
ʻEulopa (UK, Palani, Kelemānia, Italia, Sepania, Suedena, Austria a me nā ʻāina ʻEulopa ʻē aʻe) ʻĀkia Pākīpika (Kina, Kōlea, Iapana, India, Australia, Indonesia, Malekia, Vietnam, Bangladesh, Pakitana a me nā ʻāina ʻĀkia Pākīpika ʻē aʻe) Hikina Waena a me ʻApelika (ʻApelika Hema, Gulf Cooperation Council, ʻAigupita, Naigeria a me nā ʻāina ʻē aʻe o ka Hikina Waena a me ʻApelika Home)
ʻAmelika Hema (Brazil, Argentina, Koena o ʻAmelika Hema)
Ka manawa hoʻouna: Ian-02-2025